DIDI EXPERIENCE REPORT
Date
Category
Product Design
OVERVIEW
background
Based on hands-on experience with X-lab, this report analyzes the core user journeys of both the driver and passenger sides of DiDi in the Latin American market, with a focus on travel safety and payment security. The analysis breaks down the overall experience across the pre-trip, in-trip, and post-trip stages. The report follows an analytical framework of “process breakdown → issue identification → case analysis → reflection and summary.”
USER FLOW
Core User Flows
Initiate a ride request → Select destination → Confirmation page → Select pickup location → Waiting for response page → Waiting for driver acceptance page → Waiting for driver arrival page → During the trip → Trip completed pageLow Visibility & Inconsistent Branding
Order acceptance page → Trip details page → Proceed to pickup location → Arrive at pickup location and wait for pickup → During the trip → Earnings details → Post-trip rating → Earnings settlement page
DESIGN AUDIT EXPERIENCE
order placement page
Clicking "Travel" leads to the address selection page, where a ride-hailing service is available. However, clicking "Where Go" leads to the address page, but this is not the case.
Secondly, in the "Call a ride for family or friends?" pop-up, you can only click the crosshair to exit, not the overlay. The crosshair area is very small.
The basic experience is inconsistent. After adding home and work addresses, the interaction is problematic. Upon entering the destination page, the original home and work addresses are displayed first, then replaced with the actual addresses after 0.5 seconds.
destination selection page
The basic experience is inconsistent. After adding home and work addresses, the interaction is problematic. Upon entering the destination page, the original home and work addresses are displayed first, then replaced with the actual addresses after 0.5 seconds.
Playlist Page
There is a delay in the display of profile pictures.