GROCERY SERVICE DESIGN FOR RMIT STUDENT
Date
Category
Digital Marketing
Overview
Introduction: The Problem
“Have you ever been at City Campus between classes with only $10 left in your wallet and no money for a proper meal?”
Project Understanding
This proposal responds to a design brief from RMIT Student Life, aiming to support a new initiative that tackles student food insecurity through the creation of a low-cost, welcoming, student-centered grocery store and meal service at RMIT’s City Campus (Building 78).
The space will include:
A low-cost grocery section (pantry staples, snacks, ingredients)
A ready-to-eat meals area (rice bowls, curries, soups, etc.)
A free pantry shelf for students in need
The project will launch a pilot/MVP in Semester 2, with a full rollout in January 2026.
The primary aim is to make this food service not just functional, but emotionally engaging, culturally inclusive, and visually warm — a place where students feel respected, supported, and welcome.
Naming & Branding Ideas
NeighbourBite
Deliverables
Sponsorship Outreach Plan
Target Sponsors:RMIT internal funds (e.g. Student Life, Creative Catalyst, Industry Engagement)，Cultural organizations or local councils. Food brands or hometown-based businesses with a cultural focus.
Sponsorship Offerings
Logo presence on posters, videos, and all public-facing materials.Mention in social media reels and workshop documentation. Option to collaborate on branded content during the campaign.
Conclusion
Unknowns and Open Questions
Are there any external or internal sponsors involved, or is RMIT seeking sponsorship