Vanessa wang – Design Portfolio

COTTI COFFEE

Overview

This motion graphics animation follows a character with black hair as they walk through the four seasons, surrounded by nature-inspired elements like flowers and grass. The character moves forward with curiosity and fulfillment, engaging with the changing environment. The animation emphasizes cyclical movement, showcasing the seamless transition between seasons and the passage of time. The minimalist and vibrant design enhances the sense of exploration and contentment. Through the character’s journey, the animation highlights the beauty of nature’s cycles and the satisfaction that comes from observing life’s continual flow.

Chinese Pin Yin vs.English Pronounciation：Pinyin serves as the first mental model for understanding letter-to-sound relationships. However, this model becomes a barrier when learning English. For instance, students may pronounce the English letter "i" as [i], or mispronounce "r" as a harsh Chinese retroflex. These patterns of interference result in persistent pronunciation errors and even hinder students’ confidence in speaking English。

Summary

Brand Positioning: Cotti Coffee’s minimalist design appeals to consumers who value simplicity and quality.
Market Differentiation: Cotti stands out by offering a refined yet accessible approach, targeting younger, design-conscious consumers.
Competitive Opportunity: Cotti can compete globally and locally by emphasizing its minimalist, approachable identity. experiences.

MOODBOARD

Sketch

- The design draft of Cotti Coffee focuses on a minimalist approach that blends simplicity with quality.
- The branding incorporates clean, modern elements to appeal to design-conscious consumers.
- The visual identity emphasizes a calm, approachable aesthetic, highlighting the brand's commitment to high-quality, accessible coffee.

Overall Design

- The finalized design visually captures Cotti Coffee's minimalist ethos, featuring clean lines, soft colors, and simple typography.
- The logo and packaging design reflect a modern, approachable feel while emphasizing the premium quality of the coffee.

Explanation

- The product images for Cotti Coffee feature sleek, minimalist packaging with soft colors and clean typography.
- The design conveys simplicity, elegance, and premium quality, appealing to a modern, design-conscious audience. - It reflects the accessible yet high-quality nature of the coffee, balancing premium appeal with approachability.